“Don’t judge a book by its cover”
In MCOM we talk so much about personal branding. Apparently
personal branding is essential for the future success of an individual or a company.
I’ve never quite understood what personal branding entails; and while we have
certainly discussed it in depth in class, I still feel it is sort of a
bottomless topic. Let me explain.
Personal branding is how others perceive you. Perhaps this
is in person, via email, or a company website. There are countless ways you can
build your image: repetition of a logo, good customer service, the way you
dress, mannerisms, and so much more. Honestly, it’s a lot to think about!
So what is to be done if you fall short in your attempt to
create a successful personal brand? One may believe that success is now out of
range, that to bounce back would be impossible. But I believe that is a
close-minded approach. Sure the business world may consider you a flop for a
bit, but it’s the consumers that matter. Consumers grant you your success; but I feel
this knowledge is often lost in the endless attempts to build a specific image.
Personally, I would much rather deal with an unknown company
with great customer service than a well-known company that has nothing but its
name going for it.
So what am I getting at. . . quite frankly I don’t even
really know. So don’t feel bad if you felt lost in my first paragraph. My
thoughts usually don’t make much sense on paper. But I do know this: Don’t
judge a book by a cover. Ultimately, the greatest risk may result in the
greatest return. You can’t be afraid to take the road less traveled. Pride yourself
as an individual, or as a company, in how you treat others. Because at the end
of the day, that is what really matters.
